Waltham, MA - April 22, 2008 - IdentityTruth, the leading provider of a new breed of services to help consumers safeguard their Privacy and Identity, today announced that it was chosen by Windward Petroleum to offer its employees comprehensive identity management services. Windward Petroleum is a rapidly growing distributor of petroleum lubricating oils and related specialty products, serving a variety of customers in the automotive, commercial, and industrial business sectors.
“Identity protection is a powerful benefit that organizations can offer their employees,” said Steven Domenikos, CEO of IdentityTruth. “Windward understands that identity theft can impact the individual and ultimately put the company at risk - from actual data risk to employee productivity losses caused when embarking on the laborious task trying to correct inaccurate identity information. IdentityTruth simplifies the management process by giving employees insight to where their personal data footprint resides online and tips of how to best mitigate possible risk.”
Identity theft is the fastest growing crime in the U.S. with millions of people being impacted each year by this form of fraud. Today consumers are often left confused and defenseless about their options. IdentityTruth combines data from many different sources beyond credit, to detect suspicious activities, fraud schemes, credit requests, related data breaches, and the individual’s specific profile to offer a more complete picture of a consumer’s identity risk - from credit information to SSN tracking.
Armed with precise actionable information from IdentityTruth, employees will be able to proactively reduce the risk of misuse of their identities through a better understanding of where their personal data exists. All Windward Petroleum employees will also have the assurance of IdentityTruth’s premium member services and its $2 million dollar service guarantee.
“IdentityTruth’s comprehensive services offer our employee’s piece-of-mind with tools to keep their identities safe,” said Barbara Sterling, corporate director of risk management for Windward Petroleum. “IdentityTruth’s proactive approach helps limit the risk our employees might have with their personal identity information. The ability to get the earliest possible notification - in advance of any identity misuse - affords Windward’s employees with the best possible protection.”
About Windward Petroleum
Since it’s founding in 1998, Windward Petroleum has become that nation’s fastest growing distributor of lubricants and related products, with annual revenues of more than $200 million. The company is headquartered in Manchester, New Hampshire, and Windward makes over 1,200 lubricant deliveries daily into 21 states. More information can be found at http://www.windwardpetroleum.com.
About IdentityTruth Inc.
IdentityTruth, is the leading provider of a new breed of service to help consumers safeguard their privacy and identity. Through innovative technology, individuals receive the earliest possible notificationTM in advance of potential misuses of their identities so they can take better control. Early detection is the best protection. IdentityTruth is a privately held, VC- funded company headquartered in Waltham, Massachusetts. Investors include Argonaut Ventures and Stata Venture Partners. For more information, go to www.identitytruth.com or call 781-684-1300.
